Case Study
High Value Content That Drives Event Attendance
No webinar fatigue found here! A leading DevOps platform, in partnership with DZone, found the formula to gather the masses for a webinar that delivered the best of both worlds: an educational experience for attendees and nurture-ready leads.
What Worked?
We used insights and experience to guide the direction of the webinar:
Introductory level courses work. 88% of readers visit DZone.com to learn something new, and over 60% prefer learning using video formats (tutorials, webinars, and presentations). Knowing this - plus the positive response to a prior “101” introductory level webinar - guided the decision to hold this subsequent webinar.
Email subject lines that are simple, direct, and to the point. Opting for a no-frills approach, subject lines that included the short webinar title led to higher open rates and more registrations.
Aligning with a trending topic on DZone.com The webinar went live just as we saw a spike in searches for CI/CD content, making it a timely and relevant resource to interested visitors.
Email promotions of the webinar achieved a 22% open rate.
The webinar garnered 520 registrations, overdelivering 73% against its lead guarantee.
Registrants viewed the webinar live.
